Who We Are 

Annie Milroy Price

Annie Milroy Price

Annie serves as the founder, lead facilitator, consultant & primary writer for Birds Eye. She was born in Mansa, Zambia and has called Western North Carolina home for over 20 years. Her international experience and UNC-Chapel Hill Cultural Anthropology background help inform the way she views and assists small businesses and organizations: each possessing the ability to chart its own course and establish and maintain an identity and culture of its own.  For more than two decades she has been working simultaneously in the for-profit and non-profit sectors. She believes that successful ventures require observation and participation in art, science, and math and she works within each of these areas with her clients and her own businesses.

Annie is both vision-oriented and action-committed, and her style has been described as being simultaneously grounding and launching. She is complex-thinking while always working to create relevancy and retention for clients.  The perspective she lends takes into account impact on both the local and the global community.

Since 2006, Annie has had the honor of working directly with over 1200 aspiring and existing entrepreneurs and business teams as they develop plans and implement them. She lives for the entrepreneurial journey and is deeply committed to Birds Eye’s mission: To generate success and support along the journeys of entrepreneurs and leaders. Everyday.


Sheila Ostroff

Sheila Ostroff

Sheila serves as our project coordinator. Originally from Davis located in Northern California, Sheila has built her career in North Carolina based on her love of nature, respect for local communities and her desire to build sustainable connections between people and place. Her sense of curiosity and adventure led to her immersion in China, India and South America working in outdoor education, social/environmental activism and ecotourism.

Over the past decade, Sheila has worked with environmental nonprofits such as Appalachian Voices and Oxfam International Youth Project in varied positions including grassroots organizing, event logistics and legislative advocacy. She has also led Environment North Carolina Research and Policy Center in building public awareness of statewide threats to water quality as the Executive Director of their Asheville office.

Graduating with a self-designed degree in Sustainable Outreach and Community Development, along with completing a Business Foundations course twice through Mountain BizWorks, Sheila has used her international relationships and vast interdisciplinary knowledge to create Ayni Designs & co-create Turquoise Ladder. These social enterprises market beautiful art and travel accessories for the fashionable explorer made from women around the world. Sheila’s passion in this endeavor is to help support gender empowerment, create social capital and promote awareness of maintaining cultural identities.



With varied backgrounds in our collaborator team, Birds Eye is able to offer a comprehensive array of tangible business skills. Some coaches or facilitators specialize in big-picture visioning, others in laser-focused financial analysis. What we all have in common is how much we love sharing in our clients’ entrepreneurial journeys, and all of the celebrations and concerns along the way.

Here are features of a couple of Birds Eye collaborators and facilitators.

Lisa Zahiya

Lisa Zahiya

Lisa Zahiya travels nationally and internationally as an award-winning performer and in-demand dance instructor, workshop and event facilitator, and speaker.

Lisa is based in Asheville, NC where she is the founder & owner of Studio Zahiya, four time winner of “Best Place to Take a Dance Class” in Asheville, NC.  She also owns Asheville Bachelorette Parties and Zahiya Bellydance.

As a movement instructor, she travels, teaching workshops, performing and developing curriculum. She has taught and performed in New York, NY, Las Vegas, NV, Austin, TX, Baltimore, MD, Washington, DC, Montreal, Southern France and more.  She also specializes in women’s empowerment workshops and as a teambuilding facilitator. She is the winner of the 2008 Bellydancer of the Universe.

At home, she has taught at the University of North Carolina, Asheville, Warren Wilson College and Western Carolina University. She serves as an Ambassador for Lululemon Athletica, Asheville.

In 2015 she launched her coaching business, offering high performance habits and small business development for female entrepreneurs.


Matthew Abrams

Matthew Abrams

Matthew supports entrepreneurs and leadership teams to clarify what it is they want and activate a plan to achieve it. He has facilitated hundreds of entrepreneurs and leadership teams in offsite retreats and through EOS.

Matthew has delivered keynote talks at Sustainable Brands,The Innovation Exchange, TEDx conferences. He has facilitated hundreds of workshops at universities, companies and conferences. His writing on innovation, education and business has been published in The Stanford Social Innovation Review, The Guardian of London, The New York Times, GOOD Magazine, The Matador Network and others.

  • By starting and growing 3 companies over 15 years, he has built his skill sets as an entrepreneur.

  • In traveling to 3 dozen countries over 7 years, he has deepened his sense of the world and himself.

  • By earning a Master’s Degree in Leadership & Management, he has rounded out his experience with an academic foundation.

Matthew considers himself blessed to have worked on many amazing teams whose projects have been covered by: US NEWS, USA Today, Matador Network, Fast Company, GOOD Magazine, The Christian Science Monitor, Bloomberg Businessweek and others.

You can learn more about Matthew and his work here.



Tom Milroy - Senior Advisor

Tom Milroy has collaborated with Birds Eye Business Planning and Adventure as a Senior Advisor for the past several years. Prior to his involvement with us he worked in about 25 countries in Africa, Asia and Europe as well as in 11 of the United States. Tom is a social innovator and entrepreneur. To give just a few examples, Tom has:

  • Conceived and developed a school vegetable garden, citrus orchard, banana plantation and animal production unit (pigs, rabbits and chickens) in a Zambian Secondary School.

  • Initiated workplace-based health education projects in the Grampian Region of Scotland.

  • Designed and directed Health Education Units in Cumbria (UK) and Luapula Province (Zambia).

  • Initiated and developed community-based HIV/AIDS prevention projects in Africa and Asia - including starting a sewing project in Zambia for young women at high risk of contacting HIV/AIDS.

  • Conceived, developed and directed a youth initiative to develop skills in entrepreneurship, leadership, communications and community health among local youth in Caswell County (North Carolina).

Tom is a Senior Research Fellow in the Center for Health Policy and Inequalities Research in Duke University's Global Health Program. Tom loves to walk in the hills (especially with friends and family), write poetry, travel and study landscapes and cultures.



A collection of the images featured on this website were captured by Asheville-based photographer Nicole McConville.  You can see her remarkable work here.