In the summer of 2018 our project coordinator, Sheila Ostroff, joined our team. Her onboarding began with a series of conversations about what her own entrepreneurial dreams are and what type of products she would develop if given the time and resources to do so. She shared a story of a product of which she had a prototype made for herself in India during her solo travels. Annie’s enthusiasm for this idea stemmed from her own background in fair trade and product design and she decided to invest Birds Eye resources into its development. Annie and Sheila joined their skills to bring it into market under Birds Eye’s muse brand, Turquoise Ladder. More details coming soon!